-> 2024 11 Jan.
Final Presentation
In summary, this paper emphasizes the importance of incorporating visual metaphors in motion graphics to strengthen a brand’s identity and enhance audience comprehension. Through in-depth case studies, including analyses of successful campaigns by companies like Uber, Center Parcs Europe, and Airbnb, I gained valuable insights into the effectiveness of these metaphors. Specifically, the research demonstrates how visual metaphors play a pivotal role in conveying intricate concepts and fostering meaningful connections with a brand’s narrative.
The case study on Airbnb, in particular, served as a rich example, showcasing how metaphorical elements in motion graphics function as a dynamic and universally appealing language. This exploration not only deepened my understanding of the subject but also highlighted the proactive role that metaphorical visuals play in shaping audience perception and facilitating meaningful interactions.
Overall, looking into how we use metaphors in motion graphics has taught me practical stuff. It’s shown me important lessons about how these visuals shape how we see brands nowadays.
When I was going through these case studies was a cool experience, giving me smart ideas I can use in the real world of visual communication. Using visual metaphors in motion graphics can provide a practical way to enhance storytelling for brands and a possibility to engage dynamically with people in the digital world.
