-> 2024 12 Jun
Final Touch
For the final ending, I created a logo cut for this animation since it’s a branding sizzle reel for the design studio. I was inspired by the Microsoft design team on Instagram: Microsoft Design. Their work is beautiful, and they use C4D to create effects and 3D motion. I want to bring that level of artistry to this project to make it look more realistic. To achieve this, I added shadows in the background to create an atmosphere. I’m also obsessed with mixing textures, combining brush effects and real ceramic styles.
I used HDRI in C4D to adjust the lighting and added a spotlight to create trim light, adding highlights to the main objects. I also included shadows in the background to create atmosphere and mixed textures with brush effects and real ceramic styles for a rich, detailed look.
About the typography:
Testing in Adobe Illustrator.
I tested out lots of different fonts for the closing shot to make it look catchy and easy to read. I chose geometric shapes and a modern font like Nenu Helvetica to keep it simple, even for tricky letters like ‘R’. I also made sure the font matched the artistic style of the title card. Most importantly, I put the cute carrot character in the logo’s center to make it stand out and help people remember the brand.
Tools I use to create typo: Adobe Illustrator, Figma
Test rendering in C4D:
